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Saks Fifth Avenue - "An Enchanted Experience"

For the 2014 Saks Fifth Avenue holiday display, American Christmas and Integrated Visions Productions teamed up to create a spellbinding and dramatic light and projection show. The show features the innovative integration of LED and strobe lighting fixtures combined into an architectural projection mapping show on the iconic facade of Saks Fifth Avenue in New York City. The lighting design and projections, designed by Integrated Visions Productions, are inspired by the Art-Deco Style and by iconic visual elements in New York City. An array of 1800 LED nodes as well as strobes, up-lights, and lit garlands installed by American Christmas are used not just as an accent to the projection show, but interact with projected elements across the same structural details, blending with and augmenting the projected image to produce stunning results.

Live projection experts DWP Live provided the projection equipment and support for the installation, using Barco 26,000 lumen HD projectors to illuminate the facade and the Coolux Pandora’s Box Media Server to drive the display. To synchronize the lighting and sound with the video, Integrated Visions used the Pharos Controls LPC4 with phenomenal results.

The live stream of the opening performance, which featured the Rockettes and Grucci Fireworks, is estimated to have been seen by over 5 million people. The presentation played every ten minutes daily from November 24th thru January 4th to an estimated audience of 25 million people.


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